Ecommerce Company Magento Announces Strategic Partnership with Marketing Startup Yotpo
Yotpo's service allows online retailers to manage and respond to user-generated feedback and other online content at scale
17:43
09.10.18
Digital commerce company Magento, Inc. announced a partnership on Tuesday with Israeli marketing startup Yotpo Ltd.
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Magento operates an e-commerce platform where purchases amount to about $100 billion annually. In June, Magento was acquired by Adobe Systems Inc. for $1.7 billion.
Yotpo co-founder Omri Cohen. Photo: Amit Sha'alצילום: עמית שעל
Founded in 2011 in Tel Aviv and now headquartered in New York with additional offices in Utah and London, Yotpo employs around 300 people. The company has raised a total of $101 million in equity funding.
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