Ford and Iveco Partner Up with Next-Generation Wheel Company
Israel-based Softwheel develops wheels with built-in suspension and it is increasingly drawing the attention of the automotive industry
12:44
20.06.18
Softwheel Ltd., an Israel-based startup that develops wheels with built-in suspension, is involved in two major electric vehicle projects, according to people with knowledge of the partnerships.
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Softwheel is collaborating with Ford on a new electric sedan and with Italian industrial manufacturer IVECO S.p.A. on an electric truck.
Softwheel. Photo: PR
Softwheel started with a focus on developing wheels for bicycles and wheelchairs. The innovation lies in replacing the spokes of a wheel with shock absorbers, which Softwheel says is more comfortable and efficient than traditional designs.
The firm’s CEO told Calcalist in an interview in April that the company “want(s) to make the jump to automotive.” Softwheel declined to comment for this story.
