Vegan Startup Launches “Cruelty-Free” Digital Coin
The company describes itself as a global decentralized vegan “nation” based on blockchain technology. A national vegan flag is in the works, according to a company spokesman
19:23
10.06.18
Israeli startup VeganNation Services Ltd. has launched a cryptocurrency, Vegan Coin (VCN), which the company calls the world’s first “100% cruelty-free digital coin.” The company describes itself as a global decentralized vegan “nation” based on blockchain technology. A national vegan flag is in the works, according to a company spokesman.
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VeganNation operates a platform where vegan consumers and businesses can connect and engage in an online marketplace for vegan products and services. The newly-minted VCN is designed to facilitate commerce between vegans, who could then boast an entirely plant-based lifestyle.
Vegan food (Illustration)
Founded in January, the company now employs a 25-person team.
VeganNation is hoping to sell $60 million worth of the coin, a spokesman for the company told Calcalist Sunday. Created on the ethereum platform, the company is currently selling the coin to private investors. Pre-sale began in March, and VCNs worth $8 million have been sold so far, according to co-founder Yossi Rayby.
The VCN will unite and empower the vegan community, VeganNation said in its one-pager. “A strong, united community will have a much greater ability to address the most important issues, and will make the vegan lifestyle more approachable for each and every member.”
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According to the company’s website, in addition to ecommerce, VeganNation aims to harness its platform for sharing user-generated content such as recipes and articles, and even sharing food. According to Mr. Rayby, the company aims to use the platform as a type of Airbnb for prepared food, where home cooks could sell or exchange prepared dishes. “For vegans, it is a very big challenge, what am I going to eat today,” he said, adding he believes food-sharing could work for the vegan community because it is very trusting and tightly knit.
